Bellco Feeders is a parts feeding automation company. In the manufacturing space, most companies are doing the exact same things on social media. When we started working together, Bellco had not posted in 2 months and most of their posts were simply new case study or blog post announcements with a link.

I implemented a comprehensive content strategy focused on publishing blogs and case studies at a regular cadence (1-2 per month) and repurposing these into informative social media posts. Now, Bellco breaks down each blog and case study on social media in carousel format, and posts a sneak preview of the system in action in video form. We have also put a lot of effort into optimizing their YouTube presence and treating it as a hub where potential customers can go to see Bellco products.

We’ve also implemented an industry leadership initiative including ghost writing LinkedIn posts for the company president and sharing about general industry topics.

3 MONTH RESULTS:

+248% LinkedIn impressions

+117% follower increase

139 Newsletter subscribers

11.6K YouTube views

Peak in new website visitors