In the manufacturing space, most companies are doing the exact same things on social media. When we started working together, Bellco had not posted in 2 months and when they did post, they were doing it without any strategic direction.

Our content strategy focused on:

• Publishing blogs and case studies at a regular cadence (1-2 per month)

• Repurposing these into informative social media posts, prioritizing LinkedIn first

• Increasing video content to show behind-the-scenes and optimizing their YouTube channel

• Using founder-led thought leadership content to personalize the brand and build trust in the industry