Pioneer Seeds canada social media strategy

Pioneer is a well-known global seed brand, but when I began working with them, their only social media presence consisted of an X account and a rarely-used YouTube channel.

Since working together, we have launched an Instagram account, optimized the Pioneer Made to Grow podcast for YouTube, and implemented a short-form video strategy that generated over 1M organic impressions in the first year.

*Pioneer Seeds is a Corteva Agriscience brand. I own the strategy for all Corteva Canada brands on social media including Pioneer Seeds, Brevant Seeds, Corteva Agriscience (corporate comms) and Corteva Crop Protection.